Agenda

Trends Horizon | Nov 05, 9:00 AM – Nov 06, 6:00 PM Washington, 1025 F St NW suite 800, Washington, DC 20004, USA

Wed, Nov 05

9:00 AM - 9:20 AM
20 minutes
Opening & Welcome
Main Stage
9:20 AM - 9:30 AM
10 minutes
Introduction to the Program and Keynote
Main Stage
10:20 AM - 10:50 AM
30 minutes
Networking Break
Exhibition
Connect & Collaborate
10:50 AM - 11:00 AM
10 minutes
Signals & Shifts – What’s Changing and Why It Matters
Main Stage
Session Intro
11:00 AM - 11:20 AM
20 minutes
The 100-Year Life Breaks Your Consumer Playbook
Main Stage
Thought Leadership
11:20 AM - 11:40 AM
20 minutes
The Mother of All Demographic Shifts
Main Stage
Thought Leadership
11:40 AM - 12:00 PM
20 minutes
Uncovering the Unseen
Main Stage
Case Study
12:30 PM - 1:50 PM
1 hour 20 minutes
Lunch
Exhibition
Connect & Collaborate
1:50 PM - 2:00 PM
10 minutes
Hands-On Horizon – Workshops & Co-Creation in Action
Main Stage
Session Intro
2:00 PM - 3:30 PM
1 hour 30 minutes
The Intuition Advantage
Breakout Room
Workshop
2:00 PM - 3:30 PM
1 hour 30 minutes
From Cardboard Concept to Carbon Fiber Reality
Breakout Room
Workshop
3:30 PM - 4:00 PM
30 minutes
Networking Break
Exhibition
Connect & Collaborate
4:00 PM - 4:10 PM
10 minutes
Uncomfortable Truths (Round 1) – Fuel for Innovation
Main Stage
Session Intro
4:10 PM - 4:30 PM
20 minutes
AI vs. Search: How Generative AI is Rewiring Online Behavior, Marketing, and Trust
Main Stage
Industry Challenge
4:30 PM - 4:50 PM
20 minutes
Data Morgana: How AI Can Distort Our Understanding Without Us Noticing
Main Stage
Thought Leadership
4:50 PM - 5:10 PM
20 minutes
Data for Good: How Purpose-Driven Research Fuels ESG and Social Innovation
Main Stage
Call to Action
5:10 PM - 5:20 PM
10 minutes
ESOMAR Climate Pledge
Main Stage
Call to Action
7:00 PM - 9:00 PM
2 hours
Networking Night at Riggs Rooftop
Riggs Rooftop
Connect & Collaborate

Thu, Nov 06

9:00 AM - 9:10 AM
10 minutes
Thinking Forward – Human Insight in the Age of AI
Main Stage
Session Intro
9:10 AM - 9:30 AM
20 minutes
Smarter, Faster, Faker - The Real Results from Testing Synthetic Respondents
Main Stage
Thought Leadership
9:30 AM - 9:50 AM
20 minutes
Rebuilding Research for the AI Era: Capital Group’s Inside-Out Transformation
Main Stage
Case Study
9:50 AM - 10:10 AM
20 minutes
Hyper-Specific Data, Generative AI, and Deep Insights: The Ultimate Research Tool
Main Stage
Case Study
10:30 AM - 11:00 AM
30 minutes
Networking Break
Exhibition
Connect & Collaborate
11:00 AM - 11:10 AM
10 minutes
Uncomfortable Truths (Round 2) – Fuel for Innovation
Main Stage
Session Intro
11:10 AM - 11:30 AM
20 minutes
Technology or Psychology: Who holds the secret to building a better moderator bot?
Main Stage
Thought Leadership
11:30 AM - 11:50 AM
20 minutes
Leverage Behavioral Research for Client Success
Main Stage
Industry Challenge
11:50 AM - 12:10 PM
20 minutes
Winning Olympic Gold with Corona Cero
Panel Discussion
Case Study
12:40 PM - 2:00 PM
1 hour 20 minutes
Lunch
Exhibition
Connect & Collaborate
2:00 PM - 2:10 PM
10 minutes
Experience On Demand – Where People, Platforms & Play Collide
Main Stage
Session Intro
2:10 PM - 2:30 PM
20 minutes
Beyond Panels: Unlocking Consumer and Brand Insights through In-Game Audiences
Main Stage
Thought Leadership
2:30 PM - 2:50 PM
20 minutes
Beyond trends: What really moves Gen Z
Main Stage
Client Topic
2:50 PM - 3:10 PM
20 minutes
Transforming the Research Paradigm to Win Online
Main Stage
Client Topic
3:30 PM - 4:00 PM
30 minutes
Networking Break
Exhibition
Connect & Collaborate
4:00 PM - 5:00 PM
1 hour
Closing & Awards
Main Stage
5:00 PM - 6:00 PM
1 hour
Farewell Drinks
Exhibition
Connect & Collaborate

Agenda

Wed, Nov 05

Opening & Welcome

Introduction to the Program and Keynote

Networking Break

Signals & Shifts – What’s Changing and Why It Matters

The 100-Year Life Breaks Your Consumer Playbook

The Mother of All Demographic Shifts

Uncovering the Unseen

Lunch

Hands-On Horizon – Workshops & Co-Creation in Action

The Intuition Advantage

From Cardboard Concept to Carbon Fiber Reality

Networking Break

Uncomfortable Truths (Round 1) – Fuel for Innovation

AI vs. Search: How Generative AI is Rewiring Online Behavior, Marketing, and Trust

Data Morgana: How AI Can Distort Our Understanding Without Us Noticing

Data for Good: How Purpose-Driven Research Fuels ESG and Social Innovation

ESOMAR Climate Pledge

Networking Night at Riggs Rooftop

Thu, Nov 06

Thinking Forward – Human Insight in the Age of AI

Smarter, Faster, Faker - The Real Results from Testing Synthetic Respondents

Rebuilding Research for the AI Era: Capital Group’s Inside-Out Transformation

Hyper-Specific Data, Generative AI, and Deep Insights: The Ultimate Research Tool

Networking Break

Uncomfortable Truths (Round 2) – Fuel for Innovation

Technology or Psychology: Who holds the secret to building a better moderator bot?

Leverage Behavioral Research for Client Success

Winning Olympic Gold with Corona Cero

Lunch

Experience On Demand – Where People, Platforms & Play Collide

Beyond Panels: Unlocking Consumer and Brand Insights through In-Game Audiences

Beyond trends: What really moves Gen Z

Transforming the Research Paradigm to Win Online

Networking Break

Closing & Awards

Farewell Drinks